Founders
Ayon brings close to three decades of building and scaling technology businesses across the US, Europe, and Asia. He was most recently President of ANSR, where he led its transition into a platform-based subscription business, and before that a Managing Director and Partner at BCG within the TMT practice. At Fiden, he leads commercial direction and the transformation thesis — that agentic AI, deployed with governance and fiduciary discipline, can restructure the economics of a wealth enterprise without eroding its trust.
LinkedIn →Malavika brings more than two decades of global product leadership across Uber, Zeotap, AT&T, TiVo and 24/7.ai — building and scaling enterprise products across mobility, data intelligence, telecommunications, and conversational AI. She holds an MBA from University of Michigan, Ross and Masters in Data Science from IISc. At Fiden, she leads product and client delivery, building the platform and delivery model — the combination of product rigor and AI-era fluency required to build at the frontier of AI and transform enterprises.
Senior advisory board
Global Chair Emeritus and Senior Advisor to the Boston Consulting Group, where he served as CEO and President from 2003 to 2012 and led the firm's global Financial Services Practice from 1996 to 2003. Four decades of advising financial institutions on strategy, restructuring, digital transformation, and sustainability across Europe, North America, and Asia. Board roles include Nagarro SE, Spencer Stuart, and ESADE's International Advisory Board. DPhil, Oxford (Rhodes Scholar); MA, Yale. Advises Fiden on strategy, domain and enterprise transformation.
Senior Advisor to the Boston Consulting Group and Alumni Fellow of the BCG Henderson Institute, which he co-founded. Previously led BCG in India and served on the global leadership team of its Industrial Goods practice. Co-author of Globality (2008) and Beyond Great. Serves on advisory bodies at Oxford, UC San Diego, and the Government of India. PhD, University of Warwick; MBA, IIM Ahmedabad; BA, IIT Kharagpur. Advises Fiden on strategy and market shaping.
LinkedIn →Ex-Global CEO of ERM, the world's largest pure-play sustainability consultancy, leading over 6,500 professionals across forty countries. Previously twenty-seven years at BCG, most recently Chair of Global Practices, Global Leader of DigitalBCG, and a member of the Executive Committee; earlier Chair of BCG North America and Global Leader of the Technology Advantage practice. PhD in Economics, Bayreuth; MBA, Indiana Kelley. Advises Fiden on enterprise transformation and digital and AI-led change at scale.
LinkedIn →


